Mintian Xu

Chairman and CEO of SHIMGE

Leonardo DiCaprio has finally won his first Oscar for survival epic The Revenant, after six nominations and 22 years effort. After reading this news, a famous proverb came to my mind: Nothing is impossible for the man who never ever give up. Through 32 years, SHIMGE has endeavored to win domestic and global customers’ reputation by high-quality products of good performance-price ratio. Congratulations to Dicaprio, proud of SHIMGE. 

Based on that target, SHIMGE is attempt to make nonstop constructions in different fields inside and outside the company involving technology innovation, products upgrading and optimizing, management innovation and sales channels flattening management. I believe the first to third methods above are easy to got, I would like to explain the fourth one, sales channels flattening management .

What is the sales channels flattening management

The so-called flattening channel is to reduce the channel cost maximumly by cutting some non or little value-added channel components. 

Benefits of flattening channels

Finally in such sales channels the customers could conveniently buy the best products they want of the high quality and low price. What’s mote, It can also achieve the best profit of the sellers which is good both for SHIMGE and our distributor partners. Other benefits of this strategy involves to reduce the channel risk and keep healthy development of SHIMGE brand! As I have emphasized at the beginning of the article: to win the high reputation of our global customers.

Flattening channels, flattening future

The flattening channels based on customers’ needs to create value for our consumers and distributor partners to achieve win-win situation by channel construction innovation what is in full compliance with SHIMGE’s company value of "Value, Innovation, Listening, Win-win" .Considering the world market, the business environment is changed dramatically, all the traditional business models and distribution networks are facing crisis and challenges, along with the popularity of IOT and mobile Internet, information exchange became more transparent and purchasing more and more convenient, flattening is not only the inevitable trend of channel changing, but also for the whole world.During the process of global channel and brand building, we are still experiencing many challenges, but we will continue embarking on innovations and making efforts adhere to our goal, and to help our distributor partners success.We will help our distributor partners transfer their role from distributors to service centers.When it comes to service suppliers, we emphasize the service ability. I would like to interpret the service ability as the following five aspects: brand spreading, logistics, after-sale service, clients management and information processing. In a word, all abilities aim to win brand reputation. 

We also welcome the great companies and distributors to join us and share the bright future.